Parenting@SLB
Parenting@SLB
Designing a Global Parenting Platform Across 120+ Countries
Designing a Global Parenting Platform Across 120+ Countries
Global Scale UX
Systems Thinking
Responsive Design
Automation Design
The Problem
The Problem
At a global company like SLB, becoming a parent isn’t just a personal milestone, it comes with a long list of processes.
Employees going through maternity, paternity, or adoption journeys had to manage:
At a global company like SLB, becoming a parent isn’t just a personal milestone, it comes with a long list of processes.
Employees going through maternity, paternity, or adoption journeys had to manage:
Multiple tasks across different stages
Meetings with HR at various points
Confusing timelines and unclear responsibilities
Multiple tasks across different stages
Meetings with HR at various points
Confusing timelines and unclear responsibilities
For HR teams, it was even harder. They had to:
For HR teams, it was even harder. They had to:
Track hundreds of employees across different stages
Follow up manually with reminders
Coordinate meetings
Ensure sensitive medical documents were handled securely
Track hundreds of employees across different stages
Follow up manually with reminders
Coordinate meetings
Ensure sensitive medical documents were handled securely
There was no single platform to manage all these touchpoints.
The result? High HR workload, ambiguity for employees, and a fragmented experience during an important life moment.
There was no single platform to manage all these touchpoints.
The result? High HR workload, ambiguity for employees, and a fragmented experience during an important life moment.
The Goal
The Goal
Brings all parenting-related processes/ documentation/ paper work into one place
Brings all parenting-related processes/ documentation/ paper work into one place
Brings all parenting-related processes/ documentation/ paper work into one place
Reduces HR effort through automation
Reduces HR effort through automation
Removes confusion for employees about this new journey
Removes confusion for employees about this new journey
Design a global framework that balances consistency with local parental leave policy variations across 120+ countries.
Design a global framework that balances consistency with local parental leave policy variations across 120+ countries.
Is secure, scalable, and adaptable across countries
Is secure, scalable, and adaptable across countries
Most importantly, makes employees feel supported and cared for
Most importantly, makes employees feel supported and cared for
The Challenge
The Challenge
SLB operates across 120+ countries, and each country has slight variations (5–10%) in parenting policies and tasks.
Gathering detailed requirements country by country was impractical.
So I needed a way to:
SLB operates across 120+ countries, and each country has slight variations (5–10%) in parenting policies and tasks.
Gathering detailed requirements country by country was impractical.
So I needed a way to:
Capture global consistency
Capture global consistency
While still allowing local flexibility
While still allowing local flexibility
Without designing 120 different flows
Without designing 120 different flows
My Approach
My Approach
I started with deep primary research.
I started with deep primary research.
Selected 3 representative countries for detailed requirement gathering
Selected 3 representative countries for detailed requirement gathering
Interviewed HR partners to understand the end-to-end parenting process
Interviewed HR partners to understand the end-to-end parenting process
Identified common patterns and country-level variations
Identified common patterns and country-level variations
From this, I structured the parenting journey into 4 clear phases:
From this, I structured the parenting journey into 4 clear phases:
📣
Phase 1
Announcement
(0-4 months)
Present
🗓️
Phase 2
Leave Planning
(4-7 months)
Coming Soon
🩵
Phase 3
Leave Period
(7-11 months)
Coming Soon
👩🏻💼
Phase 4
Back To Work
(11 months<)
Coming Soon
I then created a master task framework
I then created a master task framework
Listed all tasks with descriptions, roles, and applicable countries
Listed all tasks with descriptions, roles, and applicable countries
Shared this framework with HR teams across all 120+ countries
Shared this framework with HR teams across all 120+ countries
HRs could simply mark tasks as Yes / No and suggest additions
HRs could simply mark tasks as Yes / No and suggest additions
⭐️ This approach allowed me to capture global needs while supporting local variations, without complexity.
⭐️ This approach allowed me to capture global needs while supporting local variations, without complexity.
Requirement gathering for 120 countries
Requirement gathering for 120 countries
Design Thinking & Key Decisions
Design Thinking & Key Decisions
1. Flexible Task System
1. Flexible Task System
The core journey stayed the same globally. Only tasks varied.
The core journey stayed the same globally. Only tasks varied.
So I designed
So I designed
Modular
Modular
Flexible Task Components
Flexible Task Components
that could be easily configured for any country or policy, without redesigning flows.
that could be easily configured for any country or policy, without redesigning flows.
Task Name Comes Here
Task Name Comes Here
Task Name Comes Here
Task tagline, or discerption of task.
Task tagline, or discerption of task.
Task tagline, or discerption of task.
Content slot- according to the task
Content slot- according to the task
Content slot- according to the task
Task Type Chip
Task Type Chip
Notification centre here
Notification centre here
Secondary Action
Secondary Action
Secondary Action
Primary Action
Primary Action
Primary Action
Task Template
Task Template
Pre-Maternity Leave Planning Meeting
Pre-Maternity Leave Planning Meeting
Pre-Maternity Leave Planning Meeting
A planning discussion with HR to align on your maternity leave.
A planning discussion with HR to align on your maternity leave.
A planning discussion with HR to align on your maternity leave.
Date
Date
Date
Friday, January 24, 2025
Friday, January 24, 2025
Friday, January 24, 2025
Time
Time
Time
2:00 PM - 3:00 PM
2:00 PM - 3:00 PM
2:00 PM - 3:00 PM
With
With
With
Sarah Johnson, HR
Sarah Johnson, HR
Sarah Johnson, HR
Automatic Setup
Automatic Setup
Auto setup upon reaching Phase 2
Auto setup upon reaching Phase 2
Reschedule
Reschedule
Join Meeting
Join Meeting
HR Task
HR Task
Validate Employee’s eligibility
Validate Employee’s eligibility
Validate Employee’s eligibility
Validate employee for chosen type of parental leave
Validate employee for chosen type of parental leave
Validate employee for chosen type of parental leave
Yes, Validated Leave Type
Yes, Validated Leave Type
Stay in Touch Preference
Stay in Touch Preference
The HR and your manager will get in touch with you to check up on you.
The HR and your manager will get in touch with you to check up on you.
Primary Contact
Primary Contact
(978) 444-4055
(978) 444-4055
Secondary Contact
Secondary Contact
(267) 739-6240
(267) 739-6240
Email ID
Email ID
b.b.lawlor@outlook.com
b.b.lawlor@outlook.com
Edit
Edit
Yes, Keep In Touch
Yes, Keep In Touch
No, full disconnect
No, full disconnect
Example Task
Example Task
Responsive Design - Mobile application & Web Design
Responsive Design - Mobile application & Web Design
Employees often access the platform while on leave.
I designed a mobile-friendly experience so tasks, updates, and reminders were easy to manage on the go.
Employees often access the platform while on leave.
I designed a mobile-friendly experience so tasks, updates, and reminders were easy to manage on the go.
Mobile and desktop screens (responsive design)
Mobile and desktop screens (responsive design)
Smart Automation
To reduce manual effort:
To reduce manual effort:
Auto-reminders/ Notifications triggered by timelines sent to employees, managers, and HR
Auto-reminders/ Notifications triggered by timelines sent to employees, managers, and HR
Auto-reminders/ Notifications triggered by timelines sent to employees, managers, and HR
Automatic phase transitions as dates progressed
Automatic phase transitions as dates progressed
Auto-meeting scheduling based on phase and availability of attendees
Auto-meeting scheduling based on phase and availability of attendees
Auto-meeting scheduling based on phase and availability of attendees
Beyond the AppAutomation
This wasn’t just an app, I also designed :
This wasn’t just an app, I also designed :
Email templates for reminders
Email templates for reminders
Communication campaigns to encourage onboard of employees and HR
Communication campaigns to encourage onboard of employees and HR
Communication campaigns to encourage onboard of employees and HR
Ensuring a consistent experience across all touchpoints.
Ensuring a consistent experience across all touchpoints.
Communication Material
Developer Handoff
Developer Handoff
This product relied heavily on time-based logic and automation. To avoid ambiguity:
This product relied heavily on time-based logic and automation. To avoid ambiguity:
I created detailed documentation mapping phases, triggers, and task dependencies
I created detailed documentation mapping phases, triggers, and task dependencies
I created detailed documentation mapping phases, triggers, and task dependencies
Shared a master configuration sheet used by developers to enable or disable tasks per country
Shared a master configuration sheet used by developers to enable or disable tasks per country
Shared a master configuration sheet used by developers to enable or disable tasks per country
Clearly explained how flexible components adapt for maternity, paternity, and adoption
Clearly explained how flexible components adapt for maternity, paternity, and adoption
Clearly explained how flexible components adapt for maternity, paternity, and adoption
This eliminated the need to design or build separate flows for every country.
This eliminated the need to design or build separate flows for every country.
Cumulative view of requirements for maternity & paternity flows
Cumulative view of requirements for maternity & paternity flows
Impact & Results
Impact & Results
10,000+
employees and HR partners supported across parenting journeys
employees and HR partners supported across parenting journeys
3 Awards
won across SLB platforms
won across SLB platforms
220,000+
Man-hours saved in FY 2023–24
Man-hours saved in FY 2023–24
Also strengthened SLB’s employer brand as a company that truly cares
Most importantly, the platform transformed a complex, stressful process into a clear, empathetic, and human experience.
Also strengthened SLB’s employer brand as a company that truly cares
Most importantly, the platform transformed a complex, stressful process into a clear, empathetic, and human experience.
Few screens from the application
Thank you for watching 🙌🏼
Thank you for watching 🙌🏼
Thank you for watching 🙌🏼